Marc Jacobs came to us to refresh their e-commerce site, requesting not only a fresh coat of paint, but flexible real estate to feature collaborations and product launches, an interactive way to shop entire looks, and a separate, more elegant sister experience for the Runway line.

We devised an immersive approach for the iconic brand, playing with scale to fill the viewport with product imagery, color, and photography. From marquees and 360 product videos to baggage claim and elevator inspired closet animations, we brought flourishes of motion to bring looks and pages to to life.

We also implemented modular components that could be collaged into a more magazine-like editorial approach across the homepage and lookbook pages, letting each collection to showcase its own voice and concept.

More practically, we created an array of interactive approaches to shoppable looks, while categorical reorganization, extensive site nav reconstruction, and robust filter controls aided ease of browsing through expected behavior.

On the Runway side, a more mature on-black art direction with purposeful tweaks to the use of type styles served to elevate the experience from the more youth-oriented main line.